SAP 007 - Selecta Maestro; how focusing on promoting African music became a driver for success

DJ Selecta Maestro on the #socialAfricanshow.jpg

DJ Selecta Maestro is one of the pioneers of Afrobeats in the UK.

He is the host of the Afrobeats Takeover radio show and also the co-founder of Afrobeats Weekender, an event that celebrates African music and culture.

Personal life

"I’m a British born Ghanaian. Born to Ghanaian parents. I’m a man who's crazy about music. That’s where the name Maestro comes from, it represents that. I started listening to music from my parents’ vinyl collection. So, music was always around me. As early as 3 years old, there are pictures of me holding a mic."

Staying ahead of the rest

"Keep a high and steady work rate. And, don’t cater for critics."

The lowest of the low

"In 2005 I got frustrated with music, at that point I did not have a focus. Now, my focus is to put Africa at the forefront. Back then I was not focused. You know when you attach your focus to a bigger picture, everything just falls into place."

That light bulb moment when it all clicked

"September 2011, I was DJ-ing at a party, the guy that owns On Top FM is actually someone I've known since teenage years, he heard me playing Afrobeats, then he said, he needed someone to host a show on his radio station, he offered me the slot. And, I said yeah, set the date."

What’s got you buzzing right now?

"I’m managing an artist called K Adu who's just released a single titled Slow Whine."

Lion's Den

  • What is the best African saying you’ve ever heard?

“If you cut your arm, without your head, you won’t feel it.”

  • What was holding you back from building your brand?

"...I said to myself, if this guy can come to my homeland and put Afrobeats on the map with what he is doing, I've got no excuse. As soon as I got off the plane in the UK, I realized what I had to do; I had to put my people in the forefront by all means and that has been my mission ever since."

  • Do you have a daily routine that contributes to your success?

"Not just my professional success but my day to day functioning. I read a chapter of Proverbs for every day of the month. Proverbs was written by the wise king Solomon and it deals with wisdom, wisdom in your day to day life, wisdom in your business."

"My favourite is proverbs 28 verse 1: The wicked flee though no one pursues but the righteous are as bold as a lion."

  • Recommend one book for us to check out and tell us why we should.

"The Autobiography of Malcolm X.  Trying to make an impact in a certain amount of time? Malcolm set the template for that."

Words of wisdom

"Certain people are born and exist and don’t really recognize what they're blessed with as a strength. They don’t apply it to their day to day life, not even in the smallest way. They just exist and then they die.

Make sure you’re not that kind of person. Tap into your purpose!"

Connect with Selecta Maestro