SAP 012 - Prince Obinna Ude; how perseverance led to building the Shakara Square brand and a hub for young Nigerian tech enthusiasts

Shaka Square CEO - Prince Obinna Ude on the #socialAfricanshow.png

Prince Obinna Ude is a serial entrepreneur, he is the founder of Shakara Square media; a media company with interests in entertainment and lifestyle.

They publish online and have a digital TV channel as well. He is also the founder of a tech company called TP Hub, based in Lagos, Nigeria. He is passionate about tech, IT and digital media.

Personal life

"I’m a father and a good husband as well. IT and media, I learnt outside of school and that's my passion."

“I’ve got three kids, two boys and a girl. I was born in Abia State in Nigeria and I grew up in the eastern part of Nigeria. Right now, I’m living in Lagos."

Area of expertise

"Digital publishing. That’s what I do every day. Right now, we have the online magazine."

How I stay ahead

"In digital TV, we capture every big event in Lagos and some other areas.  We go to most of these events and get first-hand interviews from of our superstars here. That’s what we are doing differently."

Low point

"Like other young entrepreneurs in Nigeria and sub-Saharan Africa, the major problem we have here is finance. Because, with banks in Nigeria and some other parts Africa, it is very difficult for them to finance a startup, especially if you don’t have a big collateral."

"Apart from finance, another low point I had was acceptability because I was afraid that the brand won’t be accepted."

Steps you took to turn this low point around

"In one word; PERSEVERANCE. I knew what I wanted and I stood my ground. Then, finances, when I got out of school, I got a job in a financial institution but that was not what I wanted.

So, I saved some money there and with the money I saved I started the initial business I did, before I eventually got into this. Basically, the finance I used, I got myself. I did not borrow from anybody."

Light bulb moment

"When I realized I’m not the type of person who sits all day selling stuff and collecting my money. I said okay I can be doing this as well but let me go into digital publishing."

"I couldn’t do my buying and selling stuff and I just couldn’t compete. I needed to do something different, so, I started teaching myself IT related courses."

What's got you buzzing right now?

"The TP Hub! I’m very glad about the TP Hub, the way it is moving. We are trying to bring in machinery from China for the refurbishing of computers in the hub and to refurbish phone glasses.

So, instead of replacing broken phone glass screens, we use a machine to refurbish it into a brand new glass. I’m really excited about it."

Lion’s Den

  • What is the best African saying you’ve ever heard?

Agbísí gba otilé, ya muru'akó

"It means; experience is the best teacher. And, literally, translates to: If an ant bites you in the buttocks once, you’ll learn new tricks to avoid a second bite."

  • What was holding you back from building your brand?

"Fear of failure and acceptance."

  • Share one daily routine that contributes to your success.

"Apart from praying, I make sure that when I wake up in the morning, I want to achieve something. When I come to my office, the first thing I do, I write what I want to achieve. And, I start working very early."

  • If you had 24 hours to live, what would you do?

"I’ll spend it with my kids and advise them to study and work hard to succeed. Maybe I’ll share some words of wisdom with them."


  • Recommend a book for the tribe to check out

"Small Data by Martin Lindstrom. The book teaches about how Martin spent 300 nights a year, going to strangers’ homes, trying to learn every detail of their lives to uncover their hidden desires, so that he will have a clue for a multimillion-dollar product."

  • Which is your social media platform of choice and why?

“Facebook because it does not limit content publishing. Once in a while, we do paid-marketing but most of the time we do it organically.”

  • What is one unique digital tool you use to get ahead of the crowd?

Wordpress. That is what I work with all the time.”

Words of wisdom

“Whatever you are doing that is right, don’t give up on it. Continue and persevere, the more you do, the more you perfect it.”

Connect with Shakara Square

And, with Obi