SAP 037 - Cynthia Oikeh; using digital media to facilitate positive body image activism, helping women to embrace who they are


Cynthia Oikeh on the social African show

Cynthia Oikeh is also known as CynTea.

She’s is a Dutch-Nigerian lifestyle and fitness blogger based in the United Kingdom.

CynTea is the face behind the A Cup of CynTea blog where she creates content about, love, life, motivation and fitness with a sprinkle of banter.

Personal life

"I was born and raised in Holland, lived there for 15 years. I came to the UK in 2007."

"I'm the second born of three children. I have an older brother and a younger sister."

"My parents are from Edo state in Nigeria."

Area of expertise

"Writing."

"Once I've got an idea in my head and my pen or phone in my hand, it's a wrap!"

Lowest entrepreneurial moment

"It was when I didn't know what to do in life"

"I wanted to be a property investor just because my friends were doing it. I thought it was the quickest way to get money. I had no passion for it"

"I felt stuck doing something I didn't want to do."

Proudest entrepreneurial moment

"There was a time I posted a blog and had so many hits in one day. I could believe it, I thought wow people actually care about my story."

"The blog post was called 'So I'm too tall to be a bridesmaid'."

"From a young age, people have made fun of my height. I spoke directly about my situation and people could relate to that."

What's got you buzzing right now

"I launched a project with my friend called The PIMQ project."

"PIMQ stands for Perfectly Imperfect Melanin Queen."

"It's all about a black woman loving herself regardless of her complexion, body shape or height."

Lion's den

What is the best African saying you've ever heard?

The wise man listens, the fool talks.

What was holding you back from building your brand?

"It was the fear of people not understanding and people judging the stories I tell in the blog."

"I had to overcome my fear. I actually have a tattoo that says: if the fear is bigger than the desire, nothing happens."

Which is your social media platform of choice?

"I use Instagram the most."

"I like the idea of posting images and videos with a caption. The visuals and captions go hand-in-hand in telling a story."

A daily routine that contributes to your success

"When I wake up I pray and when I go to bed I pray again."

"Praying is a form of meditation and that's what I do."

Recommend a book for the Tribe to check

How to Win Friends and Influence People by Dale Carnegie

If you had 24 hours to live what would you do?

"I would definitely spend time with my loved ones. I will make it a big party because I like to dance. So, I will be playing the finest Afrobeats, we'll all dance and there'll be some good Nigerian jollof rice on the side."

Words of wisdom

"Don't be afraid to plug yourself. You are your biggest promoter. No one's going to do it for you."

"Don't wait around for people, you can go out and network by yourself."

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