SAP 001 - Amen Iseghohi; the revolutionary gym chain, true entrepreneurship and how spending eight years in Africa shaped it all

Amen Iseghohi on the #SocialAfricanShow

Amen Iseghohi is the creator of Amenzone, a revolutionary gym chain founded on the principle of doing more with less.

Amen was born in Belgium, grew up in England and now lives in Canada.

He is also the founder of the non-profit organisation; Amenzone Foundation.

And, the author of the books: The Tire Boy and Behind the Passion.

Personal life

My parents are West African, born in Benin, Edo state, Nigeria.

When I was a kid at eight years old, we were living in London. I was born in Belgium but we were living in London at this time.

My parents wanted me to understand my foundation and my culture so they sent me back to live with my grandmother in Ishan Land, Edo state, Nigeria.

Ishan land is not the luxury and convenience you get in London, England.

So, that’s how I went back home when I was eight years old and that experience of living with my grandmother became the foundation that defined my moral compass in life as I got older.

Vanity is rife in the industry

That's why I don’t allow any mirrors in my facilities. We believe that the true growth comes from within it doesn’t come from the outside.

If you look at the culture of wellness and fitness, it’s all about vanity, most people look fit but inside they’re sick. Just because you have a six-pack doesn't mean you're healthy.

What sets Amen apart

I care! A lot of people do business because of money. I do business to make a difference.

The lowest of the low

Most entrepreneurs would tell you, it happens almost every day.

I had set up the fitness business based on my tire concept but I have very little capital...  

That light bulb moment when it all clicked

When you have a bad situation, it could be the step back for a comeback.

The problem is, a lot of people have the step back and they panic and they quit.

They end up going to their comfort zone.

So, things changed for me when the same thing that I considered a failure became my biggest opportunity.

What’s got you buzzing right now?

I am about to open a new facility in one of the highest earning areas in Montreal, Canada.

It’s going to be first of its kind.

The will be fitness and life coaching seminars and classes on self-care. That is my dream come true.

Lion's Den

What is the best African saying you’ve ever heard?

Since the hunter has learned to shoot without missing, the bird has learned to fly without perching.

I love that quote because it is about adapting to your situation.

You've got to adapt. It’s a hustle out there.

What was holding you back from building your brand?

If I was to really answer this entirely. What I’ll say was holding me back; when I was in England, the glass ceiling held me back. 

In England, they’ll show you the success of entrepreneurship, but they never really show you a path to get there.

Do you have a daily routine that contributes to your success?

I never start my day without meditating for at least 15-20 minutes.

And usually it's a visualization of gratitude; I’m always grateful for what I have.

I usually just sit still in absolute silence. I go quiet and mentally talk to myself.

Grateful for everything I have.

If you have 24 hours to live what would you do?

If I had 24 hours to live, there’s no question about it, I’ll spend every second of it with my kids and my wife.

Every second of it.


What is your social media of choice and why?

Instagram, I like Instagram because it’s visual. I’m a very visual person.

I thought I was going to be a documentary filmmaker, that’s why I do a lot of visuals.

Recommend a book for the tribe to check out and why?

Words of wisdom

My word of advice is just to keep your eyes on the prize, and just keep going towards your goals.

Don’t worry about how many times it takes you to get there, just get there!

And the world will applaud you for it.

Connect with Amen

T-H-I-S is an acronym for True Healthcare Is Self-care.