SAP 029 - Ama Ankobia; how to build a cake business while studying at university


Ama Ankobia on the #socialAfricanshow

Ama Ankobia is the founder of Ama’s Cake Boutique - a bespoke cake service that provides clients with tailored cakes for all occasions. 

Ama is also in her final year of studying Pharmacy at University. 

She is passionate about showcasing her creativity through her cakes. 

Personal life

"My name Ama means I was born on Saturday. I am of Ghanaian descent and it is tradition to be named after the day you're born."

"I was born in Ghana and moved here (the United Kingdom) when I was 9 years old."

"I am from a family of six; mum, dad and three brothers. I am the only girl."

Area of expertise

"My uniqueness. I understand myself as an individual."

"In everything that I do, I always execute my craft knowing that no one can do it the way I do."

"I use my uniqueness as a superpower which allows me to remain authentic in my craft."

Ama's tip for success in business

"Always be open and have a very teachable spirit."

"When you take in information don't become obese in your knowledge."

"Always exercise your newly acquired knowledge."

Lowest entrepreneurial moment

"I once had a friend order a cake for her birthday from me, because she was a friend I was not as professional with her. I wasn't prompt with responding to her messages."

"After a few days, she sent me a paragraph saying how unhappy she was with the level of the service I was giving her." 

"I was so shocked."

Lesson learnt

"Business is business."

"Regardless of my friends or family, there is a certain standard that is expected of me when it comes to business."

Proudest entrepreneurial moment

"I don't have one specific moment." 

"It's always when I deliver a cake and I see the customer's reaction. And the thank you messages saying 'thank you for making my day'. It gives me a very warm feeling."

"Knowing that I can put my hand to work and make someone feel that way is such a rewarding feeling."

What’s got you buzzing right now

"I am midway through my final year and currently focusing on my studies. But I am buzzing to resume the cake boutique."

"The boutique will be back in May, delivering bespoke cakes for all occasions."

Lion's Den

What’s the best African saying you’ve ever heard?

If you want to go fast go alone if you want to go far go together

"In life, we all need people. You never know who can help you."

What was holding you back from building your brand?

"Lack of self-belief and the perception I had of a business."

Which is your social media platform of choice?

"Instagram." 

"Because of the nature of my business, I am selling cakes, people need to see exactly what I've done in the past and what I can do."

"It's a major marketing tool for me."

Share a daily routine that contributes to your success

"I pray every day and give thanks for the success so far and what's to come in the future."

"I also have a mood board that I build on."

Recommend a book for the Tribe to check out

I will recommend two:

If you had 24 hours to live what would you do?

"I will first seek direction from God."

"And spend time with my loved ones."

Words of wisdom

"Youth is wasted on the young."

"Every second, you're older than the second before."

"Don't wait to start a business or whatever it is you want to do, make that start now!"

Connect with Ama's Cake Boutique