SAP 037 - Cynthia Oikeh; using digital media to facilitate positive body image activism, helping women to embrace who they are

Cynthia Oikeh on the social African show

Cynthia Oikeh is also known as CynTea.

She’s is a Dutch-Nigerian lifestyle and fitness blogger based in the United Kingdom.

CynTea is the face behind the A Cup of CynTea blog where she creates content about, love, life, motivation and fitness with a sprinkle of banter.

Personal life

"I was born and raised in Holland, lived there for 15 years. I came to the UK in 2007."

"I'm the second born of three children. I have an older brother and a younger sister."

"My parents are from Edo state in Nigeria."

Area of expertise


"Once I've got an idea in my head and my pen or phone in my hand, it's a wrap!"

Lowest entrepreneurial moment

"It was when I didn't know what to do in life"

"I wanted to be a property investor just because my friends were doing it. I thought it was the quickest way to get money. I had no passion for it"

"I felt stuck doing something I didn't want to do."

Proudest entrepreneurial moment

"There was a time I posted a blog and had so many hits in one day. I could believe it, I thought wow people actually care about my story."

"The blog post was called 'So I'm too tall to be a bridesmaid'."

"From a young age, people have made fun of my height. I spoke directly about my situation and people could relate to that."

What's got you buzzing right now

"I launched a project with my friend called The PIMQ project."

"PIMQ stands for Perfectly Imperfect Melanin Queen."

"It's all about a black woman loving herself regardless of her complexion, body shape or height."

Lion's den

What is the best African saying you've ever heard?

The wise man listens, the fool talks.

What was holding you back from building your brand?

"It was the fear of people not understanding and people judging the stories I tell in the blog."

"I had to overcome my fear. I actually have a tattoo that says: if the fear is bigger than the desire, nothing happens."

Which is your social media platform of choice?

"I use Instagram the most."

"I like the idea of posting images and videos with a caption. The visuals and captions go hand-in-hand in telling a story."

A daily routine that contributes to your success

"When I wake up I pray and when I go to bed I pray again."

"Praying is a form of meditation and that's what I do."

Recommend a book for the Tribe to check

How to Win Friends and Influence People by Dale Carnegie

If you had 24 hours to live what would you do?

"I would definitely spend time with my loved ones. I will make it a big party because I like to dance. So, I will be playing the finest Afrobeats, we'll all dance and there'll be some good Nigerian jollof rice on the side."

Words of wisdom

"Don't be afraid to plug yourself. You are your biggest promoter. No one's going to do it for you."

"Don't wait around for people, you can go out and network by yourself."

Connect with CynTea

SAP 036 - Caroline Moore; top tips on building a media content creation company

Caroline Moore on the #socialAfricanshow.jpg

Caroline Moore is the CEO of Eureka Productions Ltd. They're an organisation that specialises in content creation, media buying, public relations and media broadcasting.

Caroline has held several events and partnered with other media companies on projects that help individuals discover their purpose in life.

And, she is passionate about executing creative ideas that help people achieve their dreams.

Personal life

"I’m born to Nigerian parents. I was born in the UK, Manchester to be precise."

"I moved to Nigeria when I was 16 years old."

Advice for aspiring media entrepreneurs

"You have to create a niche for yourself."

"Content creation is key but it has to hit the points, vacuums and targets of your customer"

Lowest entrepreneurial moment

"I like to call this a death experience."

"We pitched an idea to a global organisation, everyone loved it and we left the meeting. I was over the moon because it went very well. In the morning I got a message from them to send in an action plan."

"I'm an overly analytical person and I want everything to be perfect. And in the process of doing that we took seven days to send the action plan over. Our contact at the company said they'd received it and that was it."

"Everything went silent. We took too long to send the action plan and we lost that deal."

"I wanted it so bad but it didn't happen and that was hard."

Lessons learnt

"We learnt a lot as a team. Right now, we have action plans ready before meetings.

Proudest entrepreneurial moment

"We’ve had a few. For me, we can always do better."

"I was at a meeting with a client and the TV was on in the boardroom, and all of a sudden my event popped up on the screen and everybody paused and they recognised me."

"I didn't even need to do too much pitching anymore. I went in to pitch one idea but they wanted even more."

What's got you buzzing right now

"Currently working on the big campaign, probably the biggest of my career."

"It's called Why I Am Alive. We're going across from the grassroots to the elites helping them find their true purpose for living."

"It'll be across different platforms and on Eureka TV."

Lion's den

What is the best African saying you've ever heard?

Ibi isana ni won ti kiye sogun.

"It's a Yoruba proverb and it means; from the tiniest signs, you should recognise when things are going wrong. For example, a tiny matchstick can burn down a whole house."

What was holding you back from building your brand?

"It was fear, nothing else."

"But sometimes when what you desire becomes stronger than the fear you just have to ignore that fear. It's still there but you're doing it with the fear."

Which is your social media platform of choice?


"I love pictures, colours, location sets, I just love it. I could tell stories through images and get messages out through images."

A daily routine that contributes to your success

“It's a form of meditation."

"I get a quiet place, where it's just me and I have my gratitude moment."

"I reminisce on all the positive things in my life and I start to sing and dance until I'm sweating."

Recommend a book for the Tribe to check

The 7 Habits of Highly Effective People by Stephen R. Covey

If you had 24 hours to live what would you do?

"I would love to spend it with my loved ones. I would also ensure everything I've built on earth has impacted thousands of lives so they can actually say 'because you lived, I lived'."

Words of wisdom

"You're created for a purpose but if you don't get up off your butt, nothing is going to happen. Stand up and start taking those steps right now"

"Believe in yourself and get up, the fear will not go away, while you're trembling, unsure and uncertain, stand up and take that step."

Connect with Caroline

SAP 035 - Duke Ubong Ata; menswear, lifestyle, fashion and branding advice from the king of the fit

Duke Ata on the #socialAfricanshow

Duke Ubong Ata is a designer and personal stylist.

He is the Creative Director of the Duke Ata, a luxury brand that specialises in creating tailored suits, shirts, shoes and accessories.

Duke started out as a blogger and stylist. Now, he operates from his showroom in Newcastle and serves clients across the UK.

Personal life

"Both my parents are Nigerians, I was born in Nigeria."

“I grew up between Nigeria and the UK and eventually moved to the UK when I was 17 to begin my studies."

"I have two sisters and one brother and I am the last of the lot. We're from the south, Akwa Ibom state" (Nigeria).

Area of expertise

"I make people look great."

"I call myself the king of the fit."

"I've also got a very keen eye for detail."

Advice for aspiring fashion entrepreneurs

"There's never been a better time to get into fashion, menswear is one the fastest growing industries across the board."

"The key is to get good quality products and tell your story - being able to have people to connect to you and your brand."

Lowest entrepreneurial moment

"I had a patch where I suffered from depression, it was a bit of a struggle. I was procrastinating, I wasn't as productive, I wasn’t getting things done in time and I was turning stuff in late to clients."

"My physical health suffered as well."

What do you do to get back up when you're down

"Talking to people, especially clients. People generally understand and want to be part of the journey."

"And, understanding that it is a cycle, little problems will crop up."

Proudest entrepreneurial moment

"I think it was this year when I've just put everything together, I've finally been able to incorporate my African heritage into the designs."

"And, being able to export the beauty of the African heritage to the rest of the world."

What's got you buzzing right now

"The online launch of my first ready-to-wear collection, we're talking baseball hats, polo shirts, overcoats, pocket squares, ties and shoes."

"It will be my first foray into taking this from just a national brand to a worldwide brand - opening up the website for people to order from all over the world and have it delivered to them."

Lion's den

What is the best African saying you've ever heard?

What the elders can see sitting down, a child can't see standing up or even on top of a tree.

"I love this because there's a lot of history, people have done a lot of research before you.”

“Look at what they've done, learn from the past and improve on the ideas."

What was holding you back from building your brand?

"I think it was just confidence."

"I was caring too much about what people were going to think.”

“But like we've said, put it out there and let the market decide."

Which is your social media platform of choice?

"Instagram is where I like to play."

"I think that's where the magic happens for fashion and lifestyle entrepreneurs."

Instagram tip for fashion and lifestyle entrepreneurs

"Post more striking and engaging photos, people have a short attention span, give them something that they're going to have a second look at."

"Play with colours as well - the contrast of colours like a bright scarlet blue on a black background."

A daily routine that contributes to your success

"I wake up quite early, most times at 5 or 6 am and I just have a general catch up when it's nice and quiet, I set out my plans for the day."

"I draft all my emails at 6 am and once it gets to 9 am I'm sending all of them out. Usually, by 9 or 10 am most of my actual work for the day is done.”

Recommend a book for the Tribe to check

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

“It talks about how to live for less and be less materialistic.”

“Also, worrying less and being more productive with your time.”

If you had 24 hours to live what would you do?

"Family is everything, I would spend time with my family."

Words of wisdom

"Put your ideas out there and let the market tell you what they think - more importantly, believe in yourself."

"Be adaptable, create better and take inspiration from the people before you."

Connect with Duke

SAP 034 - Jamelia Donaldson; how to create, grow and scale a haircare business using the subscription business model

Jamelia Donaldson on the #socialAfricanshow

Jamelia Donaldson is the founder and CEO of Treasure Tress, a UK based beauty brand that provides a monthly product discovery box for women and young girls with textured hair.

Jamelia has been able to draw on her personal experiences and knowledge to provide an impeccable haircare service which equips women with quality products and tools to care for their naturally curly hair

Personal life

"l live in London but spent some time away in both Atlanta and New York throughout my childhood and my teen years."

"My family is of Caribbean descent, both my mum and dad are Jamaican. I have two brothers. My dad’s side of the family is really big, my Grandma has ten kids. I have a lot of cousins."

Area of expertise

"I know that I am really good at bringing people together, drawing on their strengths to create magic."

"I am also good at storytelling for brands. The minute we get their products I am able to really put together a story for the brand to help them communicate in a really authentic way."

Advice for someone trying to get into the hair and beauty space

"Have a really authentic story. People want to know who’s behind the brand, why you do what you do, why you have developed this range, how it relates to your personal experiences in your life?"

"Whatever you’re doing has to be something you’re passionate about and something that holds some real importance in your own life."

Lowest entrepreneurial moment

"It was when I was in the ‘in-between’ stage, thinking of quitting my job to take the business full time."

"Primarily because I kept asking for advice from different people and the is the thing to absolutely NOT do."

Proudest entrepreneurial moment

"A big turning point for the business was when a subscriber arranged a meeting with me. She had some ideas for the business."
"I told her she was amazing and I would like to have her on the team. But at the time I didn't have a budget as I had just taken the business full time."

"Now I have been able to offer her a full-time position on the team. For me, that was a huge stepping stone."

What's got you buzzing right now

"We've always got new exclusive brand launches and box releases that we are working on. That's something that is continually exciting for us because we are always meeting new people and new brands."

Lion's den

What is the best African saying you've ever heard?

It takes a village to raise a child.

"In business as well, ever since my team expanded we have grown incredibly. And, it's directly related to the team."

What was holding you back from building your brand?

"I don't think anything was holding me back Tressuretress. As soon as I shared the idea with my friends I started working on it."

"I have always been passionate about natural hair. I always tell people that your passion will lead you to your purpose."

Which is your social media platform of choice?


"I am triggered by images. Words are powerful but images make things real for me."

Do you have a daily routine that contributes to your success?

"Meditation. I start with 20 minutes in the morning."

"It helps me to be more focused, driven and manage stress."

Recommend a book for the Tribe to check

Outwitting the devil by Napoleon Hill

"I finished reading this book and I was like, yep, i have the confidence to quit my job."

If you had 24 hours to live what would you do?

"I would spend time with everyone that I love. Food, drinks, music and games."

"And, make sure I have written my will."

Words of wisdom

"What if I fail, oh but darling what if you fly."

"Just try it."

"If not now then when, if not you then who?"

Connect with Jamelia

Get 10% off your first TressureTress box
Use promo code: SAPTRIBE at checkout.

SAP 033 - Tobi Oludayomi; how to become a serial entrepreneur and grow your influence in the digital space

Tobi Oludayomi on the #socialAfricanshow.jpg

Tobi Oludayomi is a serial digital entrepreneur and speaker. 

He is the founder of Digipay, a payroll platform, Copdat, a data analytics solution and Praybetter, a mobile app that helps people pray. 

In 2012, Tobi also co-founded Studio14,  a digital agency based in Birmingham, UK and Lagos, Nigeria.

Personal life

"I was born in Lagos, Nigeria. We moved to the UK when I was 10-11 years old."

"My dad is from Ondo, and my mum is from Ekiti state in Nigeria."

"It's mum, dad and four boys (I'm second). Dad calls us the consumers association because when we were young we consumed all the food. He goes shopping on Thursday and the whole food is finished by Friday afternoon."

Area of expertise

"I call myself the talker, you can call it the salesman."

"I know how to get people to do things that benefit me."

"Either you give me a project, I motivate you or help you see a vision."

"I am also a User Interface designer"

Advice for aspiring digital entrepreneurs

"Pick a niche and focus on it. Become a master of that niche. Especially if you're looking to start a digital agency."

"For example, an agency focused on medical clients, so when people need anything in the medical space, they would come to you."

A tool Tobi uses to get ahead


"It has changed the way we communicate. We don't use emails anymore."

"We have a team in the UK and in Lagos, Slack makes it much easier."

"Another one is Pocket. It allows you to save content, news or articles on the internet to read later."

Lowest entrepreneurial moment

"A couple of years ago we won our biggest contract at the time. But we didn't have the manpower to deliver it in-house. So we decided to get help from outside. The vendor that we contracted it to, basically just lied."

"We decided to find another vendor. We didn't break even. And, the project which was supposed to take six months took one year and a half."

Proudest entrepreneurial moment

"Last year I got selected as one of the 100 most influencing people in the digital industry."
"That was cool!"

What's got you buzzing right now

"We are launching a Youtube channel called 123 Rhymes with African themed content for kids."

Lion's Den

What is best African saying you've ever heard?

If you want to go fast, go alone. If you want to go far, go together.

What was holding you back from building your brand?

"I don't think there was anything." 

"It was probably me wanting to do music. One day all of my potential music work just fizzled out. That's how I got into the business."

Which is your social media platform of choice?


"There's so much data to leverage from. As a developer, they allow you to build on their platform. Like chatbots and so many different things"

Do you have a daily routine that contributes to your success?

"Absolutely not. I just get up and work."

Recommend a book for the Tribe to check

"Soar! - T D Jakes."

"It is a good book for anyone looking to start a business."

If you had 24 hours to live what would you do?

"I will sell everything I own and give the money to every single person that I can impact."

"I will probably go to the bank and get a loan and also give it away."

Words of wisdom

"Just start."

"Until you start, you're not making any progress."

"Build the simplest form of what you want to do and just start."

Connect with Tobi

SAP 032 - Josh Wilson; from sleeping on a yoga mat to building a world-class TV production company

Josh Wilson (Wilson Worldwide) on the #socialAfricanshow

Josh Wilson is the founder of Wilson Worldwide Productions, a TV production company that focuses on scripted drama as well as factual and branded content.

Josh has more than eight years experience in the broadcasting industry.

He is passionate about creating opportunities in the creative industries for people from BAME groups and people from disadvantaged backgrounds.

Personal life

"I don't have a big family. No brothers or sisters. My parents separated when I was much younger."

"My dad was born in Saint Catherine in Jamaica, my mother was born in London and her mother was born in Jamaica."

Area of expertise

"I try to be a bit different from my contemporaries."

"I focus on the business and commercial elements and I make sure those are intrinsic with the creative."

A tool you use to get ahead

"Google Drive."

"Everything is right there. It is so easy to share and to give access to people that need it."

Advise for aspiring TV content producers

"As long as you really want to do it, you have to think of what the plan is. What is it you really want to do? A lot of people forget that will is not enough."

"Focus on learning, email someone, start networking."

"Also, I follow two basic rules as an entrepreneur and those are: no fear and no ego. It is important to remember you are going to die. If you want to do something, it is important to find the plan to do it."

Lowest entrepreneurial moment

"There was a night that was really bad. It was one of the coldest days of winter and I had no electricity and was sleeping on this yoga mat. It was freezing and I hadn't eaten anything. I woke with this head cold."

"I had no thought process of how to get out of it and I remember thinking I don't know if I can still live."

Proudest entrepreneurial moment

"There have been some great moments. One of my favourite moments was the Mission Mudder commission. That was a plus point."

"I really like to see my team happy and doing very well."

Light bulb moment

"I was a performer. I acted in a number of projects in Toronto. When I came back to London it was a much tougher market for acting, much bigger and much more competition."

"So, the reason why I started Wilson Worldwide was to cast myself in my own productions."

What's got you buzzing right now

"We are working on a really big scripted drama series."

"It is based on a book written by Jeffery Archer. And it's a project we are really excited about."

Lion's Den

Why do you feel the need to create opportunities for people in the BAME community?

"I am very much of the concept of a meritocracy, I want the best people to be where they should be. And if everyone doesn't have the opportunity, we are not going to see who the best really is."

"I don't care where you're from or what you look like. It makes no difference what so ever." 

"If you're good at what you do and on top of that you can speak another language, you're diverse, that helps me get into that marketplace. That just makes sense to me!"

What was holding you back from building your brand?

"I didn't really know, for definite, what I wanted from running a company. And I couldn't start a company in Toronto."

"The hesitancy was really because I just couldn't do it in the environment that I was in." 

Which is your social media platform of choice?

"I have Twitter, Instagram, Facebook the company does as well. I really like it. It's fun for me to utilise. I write poetry as well across social media."

"If I had to pick one to use for the rest of my life it has to Facebook. Just because a lot of people use it."

Share a daily routine that contributes to your success

"My brain needs to unwind at the end of every day. Just empty my mind, so to speak."

"I am really lucky I have a Spa at the bottom of my building where they have a jacuzzi, steam room, sauna and swimming pool. I normally go down there at the end of the day to just relax and chill."

"It really helps me get focused for the next day."

Recommend a book for the Tribe to check

"The wheel of time by Robert Jordan."

"It is just a fantastic series of books. It takes so much imagination to imagine this world. Very deep, very well thought of and very well steeped in fantasy law."

If you had 24 hours to live what would you do?

"I will figure out who I was going to give money to, who I'm going to help. I will probably do a lot of stuff for other people."

"I will choose where I want to end my time in this world, maybe fly somewhere. But I will make sure I have some cognac or something."

Words of wisdom

"No fear, no ego."

"You can really do whatever you want to do in this world."

"Realise that all storms pass and you will get there eventually."

Connect with Josh

SAP 031 - Charlene Shaw; using creative writing to challenge the lack of positive BAME characters within the literature on the curriculum

Charlene Shaw on the #socialAfricanshow

Charlene shaw is a London based author, English teacher and freelance writer.

As an English teacher, Charlene has seen first hand the lack of BAME characters portrayed in a positive way within the literature on the curriculum. 

This is what made Charlene create a novel to challenge that stereotype.  

Her novel, Fall in Line, gives an insight into the Black Asian Minority Ethnic (BAME) community and how they sometimes struggle to come to terms with their identity.

Personal life

"I was born in Stevenage, Hertfordshire, UK."

"My mum is English and my dad is of Jamaican origin. I am mixed race."

"Growing up, my sister and I were the only black people in my school."

Area of expertise

"I am really good at sticking to a routine. Especially in the gym."

"I have to have a structure to everything."

A tool you use to get ahead

"Every night I write myself a to-do list for the next day. I use the Notes app on my phone"

"I use it to tick things off the list which feels like I am making progress every day."

Advise for aspiring teachers and writers

"In terms of teaching, try and get experience, maybe from your old school. This will give you an idea of what it's actually like to be a teacher."

"And, start looking at the different courses, you can do a PGC or initial teacher training."

"If you want to do any kind of writing, the key is to write every day."

"Find something you're passionate about and write about it every single day."

Lowest entrepreneurial moment

"After I got over the fear of showing my writing to my students, I started going for the publishing deals."

"I actually got a deal but I wasn't happy with it. So, I challenged the publishing house and they pulled out."

"They said they were not offering me the deal anymore because I was unwilling to compromise."

"That was really hard to process because I felt like I was letting the students and my friends and family down."

Proudest entrepreneurial moment

"Getting featured in the Metro!"

"That was the moment when I realised that the book is good and people like it and they are interested in the reason why I have written it."

Lightbulb moment

"I was 21, just starting my Teacher Training."

"They were talking about changing the exam system and I thought the changes were harsh - we're moving backwards."

"The idea stemmed from there and I started writing the book from then."

Lion's Den

What’s the best African saying you’ve ever heard?

"Loads of my friends say this when they're shocked, they go:

Blood of Zachariah!

I don't even know what it means but it makes me laugh."

What was holding you back from building your brand?

"Confidence. I didn't feel like I was good enough."

What steps did you take to overcome this?

"I had to get comfortable with being uncomfortable."

"I literally, from day to day, force myself into uncomfortable situations because it provokes that fight or flight response. And, I am never going to lose, I always pull through."

Which is your social media platform of choice?

"I've got Instagram, Twitter and Facebook but I would say my main one is Instagram. "

"I think my target audience is there and I like visually connecting with people

One Instagram tip for success

"People want to invest in you and not the product you're selling."

"I have really learnt to share my journey a lot more and talk about where I am struggling and where I am succeeding."

Share a daily routine that contributes to your success

"I meditate at 10 pm every night. I call it Zen at Ten."

"I just think about what was good about my day, what was rubbish and visualise what my goals are."

Tell us a bit your book Fall in Line

Fall in Line is basically a dystopian take on the education system that plays on the idea of the government and the new head of education taking away the student's right to chose their future." 

"It cuts off the lower ability students from being able to get to university."

"The system tells a student 'you'll be a Bin Man, Doctor, Lawyer' and they have no choice about it. The students weren't happy about it and started to rebel."

If you had 24 hours to live what would you do?

"Eat. I would eat all of my favourite things. And, spend time with my friends and family and chat about memories and all the fun things that have happened in life."

Words of wisdom

"Nothing good grows from a comfort zone. So, get comfortable with being uncomfortable."

Connect with Charlene

SAP 030 - Tolu Akinyemi; breaking stereotypes and changing perspectives through poetry

Tolu Akinyemi Poetolu on the Social African Show

Tolu Akinyemi is an award-winning writer, poet and author.

He was named as one of the top 100 most Influential Nigerian writers under 40.

Tolu’s writing has earned him a loyal following and the award of Poetry Writer of the Year 2017.

Personal life

"I am Nigerian, born in Ondo state, Nigeria. I live in London and I have lived here for six years."

"I am the first of five children. I have two brothers and two sisters."

Area of expertise

"I wanted to write about everyday stories of Africans, like a man waking up and going to work or having an encounter on the bus. Stories that everybody can relate to."

"That became the defining theme of my writing."

A tool that you use to get ahead

"I have an app on my phone, it is a Google app called Keep."

"I use it to store prompts. So, I go out, see something interesting I would like to write about, I leave a prompt about it on my app and have a better look when I get home."

Lowest entrepreneurial moment

"When I had to leave my 9-5 job. I was scared."

"I was scared of the unknown; how am I going pay my bills?"

"I look back now and realise there's something beautiful about having something you're working on for yourself and you can watch it grow every day."

Lessons learnt

"Sometimes you just have to take the leap."

"I remember telling myself; what's the worst that can happen? If everything else fails I can always go back into employment."

Proudest entrepreneurial moment

"I remember applying for an Arts Council England endorsement last year and I got it." 

"I was very proud. And, that was a defining moment for me."

"It feels good to be validated, especially by an organisation like that."

What’s got you buzzing right now

"Last year, I was at my friend's daughter's birthday party and I said to her your dress is beautiful, you look like a princess."

"What she said next almost made me cry, she said: but princesses don't have this kind of skin colour that I have."

"I realised that the reason why she felt this way was that all the books that she reads don't have characters that look like her."

"I made up my mind to start working on a children story book series that featured black characters."

Lion's Den

What’s the best African saying you’ve ever heard?

"I have a book called Yoruba Proverbs. I love it."

There’s one that stood out for me and it goes:

You seeing a man greeting the queen does not mean that he is sleeping with the queen because a man's manhood does not reside in his mouth.

"This proverb teaches us not to jump to conclusions."

What was holding you back from building your brand?

"Fear of the unknown."

"Not wanting to leave my comfort zone."

"There’s something beautiful about the familiar. You just want to stay there."

Which is your social media platform of choice?

"I use Instagram a lot."

"I love Instagram because Facebook is complex, Twitter is probably a bit too simple and Instagram is somewhere in-between."

Share a daily routine that contributes to your success

"I try to create a to-do list for the next day the night before. In the morning I just wake up to that."

Recommend a book for the Tribe to check out

"My first book was released in 2013 titled Your Father Walks Like a Crab."

The second one was released in 2015 titled I Laugh At These Skinny Girls.

The third was release in 2017 titled Funny Men Cannot Be Trusted.

"Apart from my books, I will recommend a book by Daniel Priestley called the Entrepreneur Revolution.

"It’s filled with practical things you can do right away and see the impact."

If you had 24 hours to live what would you do?

"I will do what anyone that has a family would do, spend those last hours with my family."

"And, if there’s anyone that I have offended or that has offended me, I will make peace with them."

Words of wisdom

"Ideas are worthless. Ideas can be overrated sometimes."

"Unless you execute ideas, they don't mean anything."

"Thinking is not the same as being creative, if it is in your head it is worthless."

"Just do it."

Connect with Tolu

SAP 029 - Ama Ankobia; how to build a cake business while studying at university

Ama Ankobia on the #socialAfricanshow

Ama Ankobia is the founder of Ama’s Cake Boutique - a bespoke cake service that provides clients with tailored cakes for all occasions. 

Ama is also in her final year of studying Pharmacy at University. 

She is passionate about showcasing her creativity through her cakes. 

Personal life

"My name Ama means I was born on Saturday. I am of Ghanaian descent and it is tradition to be named after the day you're born."

"I was born in Ghana and moved here (the United Kingdom) when I was 9 years old."

"I am from a family of six; mum, dad and three brothers. I am the only girl."

Area of expertise

"My uniqueness. I understand myself as an individual."

"In everything that I do, I always execute my craft knowing that no one can do it the way I do."

"I use my uniqueness as a superpower which allows me to remain authentic in my craft."

Ama's tip for success in business

"Always be open and have a very teachable spirit."

"When you take in information don't become obese in your knowledge."

"Always exercise your newly acquired knowledge."

Lowest entrepreneurial moment

"I once had a friend order a cake for her birthday from me, because she was a friend I was not as professional with her. I wasn't prompt with responding to her messages."

"After a few days, she sent me a paragraph saying how unhappy she was with the level of the service I was giving her." 

"I was so shocked."

Lesson learnt

"Business is business."

"Regardless of my friends or family, there is a certain standard that is expected of me when it comes to business."

Proudest entrepreneurial moment

"I don't have one specific moment." 

"It's always when I deliver a cake and I see the customer's reaction. And the thank you messages saying 'thank you for making my day'. It gives me a very warm feeling."

"Knowing that I can put my hand to work and make someone feel that way is such a rewarding feeling."

What’s got you buzzing right now

"I am midway through my final year and currently focusing on my studies. But I am buzzing to resume the cake boutique."

"The boutique will be back in May, delivering bespoke cakes for all occasions."

Lion's Den

What’s the best African saying you’ve ever heard?

If you want to go fast go alone if you want to go far go together

"In life, we all need people. You never know who can help you."

What was holding you back from building your brand?

"Lack of self-belief and the perception I had of a business."

Which is your social media platform of choice?


"Because of the nature of my business, I am selling cakes, people need to see exactly what I've done in the past and what I can do."

"It's a major marketing tool for me."

Share a daily routine that contributes to your success

"I pray every day and give thanks for the success so far and what's to come in the future."

"I also have a mood board that I build on."

Recommend a book for the Tribe to check out

I will recommend two:

If you had 24 hours to live what would you do?

"I will first seek direction from God."

"And spend time with my loved ones."

Words of wisdom

"Youth is wasted on the young."

"Every second, you're older than the second before."

"Don't wait to start a business or whatever it is you want to do, make that start now!"

Connect with Ama's Cake Boutique

SAP 028 - Anton Richardson and Ola Fagbamila; educating and inspiring others through open conversations about their personal journeys

Tag me in podcast on the #socialAfricanshow

Anton and Ola are the hosts and founders of Tag Me In Podcast.

Anton is also a cybersecurity engineer and a community leader.

Ola comes from a finance and investment background. He is a car enthusiast and flips cars as a hobby.  

Personal life

[Anton]: "My dad is from Barbados and my mum is from Nigeria. I am a mixed baby and a keen person that loves learning."

"I am always trying something new."

[Ola]: "I was born and raised here (the United Kingdom). When I was 11 I got shipped back to Nigeria. I was a bit of a naughty boy, I guess."

"We're from Ekiti State."

Area of expertise

[Anton]: “If I had to go and choose one it will be cybersecurity."

Anton's tip to stay safe online

"Always keep your software up to date."

Ola's tip to avoid ending up with a lemon instead of a car

"Before buying a used car make sure it has at least 6 month's MOT. If not, request the seller to have an MOT done."

Lowest entrepreneurial moment

"The workload. Initially, we thought podcast, microphone, record our voices. But when we really started  doing it we realised the gravity of what we were dealing with." 

Lesson learnt from this low point

"If you fail to prepare, you prepare to fail."

Proudest entrepreneurial moment

"There are three major achievements that we've been able to come to since starting:

  • hosting a networking event called Toast to Young

  • a second event called Friendtor

  • and our nominations for the ScreenNation awards."

What’s got you buzzing right now

[Anton]: "I am all about generating passive income, especially through online ventures.

 I am working on the best revision guide portal for A-level students. And the counterfeit money side venture, verifying whether notes are genuine or not." 

[Ola]: "I do a bit of buying and selling online as well. Retail arbitrage!"

"And I will soon start hosting Cashflow 101 board game sessions where we'll play the game and learn how to invest passively in the real world."

Lion's Den

What’s the best African saying you’ve ever heard?


When there's no enemy within the enemy outside cannot hurt you.

"We all know the biggest enemy is our own voice. Once you can understand that, and channel it, regardless of what people say to you it's not going to have that much impact."


A roaring lion kills no game.

"You can't achieve anything by sitting around and talking about it. It's about putting in the action on a consistent basis"

"Don't talk about it, do it!"

What was holding you back from building your brand?

[Ola]: "Fear. Fear of putting my self out there." "Are you willing and comfortable to share your deepest, darkest secrets?"
[Anton]: "I wouldn't say anything was holding me back it was just knowing how it was all going to come together. And, who was the right person to sit on my side going through this journey?"

Which is your social media platform of choice?

[Anton]: "Instagram." 

"I am a visual person, the visual thing gets me."

[Ola]: "Twitter."

"Twitter is the debate (ish) side. Left vs right, red vs blue. It's interesting to view"

Share a daily routine that contributes to your success

[Ola]: "Meditation."

"I am up at about 5 am or 5:30 am then 10 to 15 minutes meditation."

[Anton]: " I follow the acronym: SAVERS'

"SAVERS stands for silence, affirmations, visualisations, exercise, reading and scribing."

Recommend a book for the Tribe to check out

Outwitting the Devil by Napoleon Hill

"It's about a man who interviews the devil."

If you had 24 hours to live what would you do?

[Anton]: "I would spend it with my family have fun and enjoy life."

[Ola]: "Similar to Anton, get the family together and spend quality time with them."

Words of wisdom

[Anton]: "Believe in your self, execute and be consistent."

[Ola] "Take action. Be happy, we only have one life. So, stop stressing."

Connect with Tag Me In Podcast

SAP 027 - Renee Davis; inspiring the next generation of young creatives to execute their dreams

Renee Davis on the #socialAfricanshow

Renee Davis is a freelance journalist and an award-winning entrepreneur.

She is the founder of Out The Box - a hub for young creatives and entrepreneurs.

Renee’s aim is to inspire and equip this and the next generation of young creatives and entrepreneurs to execute their dreams and passions. 

Personal life

"I was born and raised in Birmingham.  I am of Jamaican descent. My grandparents came here (the United Kingdom) in the 60's."

"I am the oldest of three, me and my twin brothers."

Area of expertise

“Communicating with people and communicating a story...

whether it is through an article online or an event."

A tip for budding writers out there

"Keep writing."

"Experiment and find your unique voice. Get feedback from people that will be honest with you."

"Create your own lane!" 

Lowest entrepreneurial moment

"I had to cut ties with a brand that supported my events...

we packaged an evening to celebrate black women and speak about overcoming certain barriers...

they got scared and shied away...

I got quite angry about it. But it taught me to hold on to my values."

Proudest entrepreneurial moment

"Starting and growing the event series to become a cool brand where people know they'll be in a room full of amazing energy and learn from other creatives."

"And, in 2016 when I won the Wise Women award."

What’s got you buzzing right now

"We have a workshop/event series coming up throughout this year. It will be happening once a month in a location in Shoreditch." 

Lion's Den

What’s the best African saying you’ve ever heard?

"This a Jamaican proverb that my grandparents and my mum used to say to me"

If yuh waan good yuh nose haffi run

"It basically means if you want good, your nose has to run. You have to work really hard for what you want."

What was holding you back from building your brand?

"Fear. Can I do it?"
"And, spending too much time thinking about things."

Which is your social media platform of choice?


"I love the interaction that I can have on there. What we do is visual and it is the perfect space for that."

Share a daily routine that contributes to your success

"I'm conscious of not reaching for my phone as soon as I wake up."

"I pray and I journal."

Recommend a book for the Tribe to check out

#GirlBoss by Sophia Amoruso

"It's about how to spot an opportunity and take it further...

she simplifies the entrepreneurship journey so much."

If you had 24 hours to live what would you do?

"I'm not going to do anything around business or goals because I am going to die...

I would spend it with my family and close friends."

Words of wisdom

"Fear is not going to go away...

"Remember that it is not about you, what you've been given to do is about other people."

"Feel the fear do it anyway.

Connect with Renee

SAP 026 - Anu-Seti Amen Ra; finding your purpose in life by investing in your investments

Chief Anu-Seti Amen Ra on the #socialAfricanshow

Anu-Seti Amen Ra is the CEO and co-founder of Remington & Ra, a Lifestyle investment company that was founded in 2014.

Anu describes himself as the Sartorial Tobacconist who’s life is about discovering and executing purpose. 

Personal life

"My family is Fulani but I am a native Mississippian. Jackson, Mississippi."

"There's me, my brother and my sister. But we have an extended family. Cousins we call brothers and sisters."

Area of expertise

“Communication skills."

"I have always been an orator of some sort, I love talking and I love people."

A tip for anyone looking to communicate better

"Be intentional with your words."

"A lot of people try to save face. They really don't want to say what they have to say because they are afraid of judgement. I want to discourage that altogether."

Lowest entrepreneurial moment

“We had a company managing different fashion companies. Our goal was to get our clients deals. So, when all the clients got deals we ran out of clients."

"Money got really bad, times got really difficult. And, the market started to get saturated and we lost our niche."

Light bulb moment

"I heard this quote from an old homeless lady at the gas station. She said God told me to tell you to INVEST IN YOUR INVESTMENTS. I couldn't process it at the time"

"When I got home and sat down, it clicked. Let's push something that we can stand behind with our lifestyle. Remington and Ra."

Proudest entrepreneurial moment

"In my old company, we helped get the ball rolling for this dynamic model instructor who runs a modelling agency. It was our best moment."

"The first sign of success showed us that if we commit to this, we can do it."

What’s got you buzzing right now

"The Sartorial Tobacconist brand. I have a Youtube channel coming where I will be covering different black-owned companies in the fashion, lifestyle and cigar communities."

"The website is dropping very soon. That has my attention right now." 

Lion's Den

What’s the best African saying you’ve ever heard?

Patience can cook a stone.

What was holding you back from building your brand?

"Myself. I was always trying to be over-perfect, everything had to be perfect before I did it."
"We find that common thing amongst entrepreneurs - the fear that someone will doubt us."

Which is your social media platform of choice?

"My primary platform right now will definitely be Instagram." 

"I am a visual guy."

Share a daily routine that contributes to your success

"I literally wake in the morning, open my eyes and I roar!"

"I head to my altar and say some ancestral prayers, send some light and give thanks to my ancestors. And pour some libations out."

"Once I do that then I go and smoke a cigar"

Recommend a book for the Tribe to check out

48 laws of power by Robert Greene

"It shows the importance of the apprenticeship and the dark side to power."

"My favourite chapter of the book says 'never outshine your master'."

If you had 24 hours to live what would you do?

"I would want to sit with my grandmother and my mother. I will tell my mother that we had sometimes when we didn't agree, I will want to get her forgiveness for some of that stuff. I will hug her and tell her I love her."

"And probably smoke one more cigar"

Words of wisdom

"Invest in your investments and be intentional with your words."

Connect with Anu

SAP 025 - Donaldson Sackey; how to create a brand using the things you are passionate about

Donaldson Sackey on the #socialAfricanshow

Donaldson Sackey is the co-founder of CPxArt a luxury streetwear brand that fuses sports, fashion and art to create unique designs.
He is also a model and professional football player.
Donaldson's passion for football led to him playing the game across Europe whilst also playing for the Togolese national team.

Personal life

"I grew up in Hamburg Germany. My African roots from Togo and parents are from Togo."

"I am into design, sports and fashion so I try to put these things together."

Area of expertise

“Football, modelling and streetwear. All three."

"Because I need this balance."

A tip for anyone starting out in the streetwear space

"Just do it. Keep grinding"

"One day it will come, so keep grinding for your vision."

Lowest moment in football so far

“When you want to do more but you can't, you have to be patient. In football, it can be good today and tomorrow it's bad.”

"For me, it's when I'm on the bench and the others are playing and I have to keep training, keep fit and still believe."

Lowest point as an entrepreneur

“Having a big idea and not being sure how to go ahead and put it out."

Lightbulb moment

"I always knew it was a great idea but when I started launching the brand and a lot of people and a lot of magazines starting coming to us after three weeks. Vogue, Forbes, GQ, it went crazy."

"So, I was like I can do more and go further with the vision."

CPxART - what types of apparel are in the current collection

"Bomber jackets, denim, hoodies and caps."

"All hand painted by me and my partner, we sometimes work with an artist."

What’s got you buzzing right now

"I am working the Wu Wear project. I took over as a designer and creative there."

"This year is going to be the Wu Wear relaunch." 

Lion's Den

  • What’s the best African saying you’ve ever heard?

The heart rules without rules

"You can't control the heart. If you put a vision in your heart you will do everything to achieve it."

  • What was holding you back from building your brand?

"For certain things you need to grow in certain areas."

"I could have built the brand but the time was not right."

  • Which is your social media platform of choice?


"You can connect with the whole world easily"

  • Share a daily routine that contributes to your success

"My Faith. I take time to be connected with the Almighty."

"I read the bible and focus on the spiritual things"

  • Recommend a book for the Tribe to check out

In search of blessing by Emmanuel Gaglo

"It explores the idea of building your business around serving others".

  • If you had 24 hours to live what would you do?

"I will spend it with the people I love."

Words of wisdom

"If you have a vision, just go for it and don't expect people to understand what you're seeing because they won't."

Connect with Donaldson and CPxART

SAP 024 Saschan Fearon-Josephs; how overcoming an ordeal became the driver for building a hub for women's reproductive health awareness

Saschan Fearon-Josephs on the #socialAfricanshow

Saschan Fearon-Josephs is the founder of The Womb Room an organisation that aims to increase reproductive health awareness for women and girls.

Saschan founded the womb room in October 2011 and it has since grown into a network of women with the knowledge and tools to reconnect with their womanhood.

Personal life

''I am an only child but I grew up with my cousin. We lived together from age 4/5, so we grew up like sisters"

"I am from a mixed background; Jamaican, Irish and Indian. We have traced our history back to Nigeria, Cameroon and parts of Congo."

Area of expertise

“Encouraging and empowering women to share their stories.”

"Also, getting people who wouldn't typically take women's reproductive health seriously to actually listen to what women have to say about the things they are experiencing"

A tip you use to get ahead

"Being fearless"

“You have to know how to sell a story to somebody in a way that makes them listen, by selling it on something that's important to them."

Lowest entrepreneurial moment

“The blog was getting traction, we had 20 thousand people a day visiting it. I now wanted to create a comprehensive online resource for women to be able to get all the information they need to manage their reproductive wellbeing.”

“We built this brand new website and the day before it was supposed to go live, somebody hacked it.”

"The two years worth of work that I had done was just gone. And I didn't have any more money to start from scratch. Everything I had done, I had lost."

Steps you took to overcome this low point

“I threw myself into my dissertation at University as a way of maintaining my interest in reproductive health.”

"I did my dissertation on the psychosocial impacts that reproductive health problems have on young women's lives and identities. And how they construct relationships with other people as a result of their experiences." 

"It made me feel like I wasn't alone because other women that I interviewed had similar experiences to me."

Light bulb moment

"I already had a warm relationship with Ernst & Young because I had a mentor there. I took a chance and emailed them and asked if they would be happy to support some of the work that we're doing next year."

"They said yes, tell us what you need."

"I was like wow!"

What’s got you buzzing right now

"The event series. It's a space where we can connect with women and allow them to be vulnerable and share their stories."

Lion's Den

  • What’s the best African saying you’ve ever heard?

In the moment of crisis the wise build bridges and the foolish build dams.

"It's a Nigerian saying."

  • What was holding you back from building your brand?

"Fear. Fear is multifaceted, it holds you back but also propels you forward."

"It's recognising that being afraid of something isn't necessarily a reason not to do it."

"I was afraid of pioneering change. But I didn't want to live with the regret of not trying."

  • Which is your social media platform of choice?


"I find it's a better way of engaging our audience"

  • Share a daily routine that contributes to your success

"Eight hours of sleep every day."

"Because I have stage four endometriosis, I get inflammation in pelvis, hips and knees a lot. If I don't get eight hours of sleep my body can't function properly."

  • Recommend a book for the Tribe to check out

Sweetening the pill by Holly Grigg-Spall

"It uncovers how big pharmaceutical companies have spent millions of dollars to hide the fact that the pill has killed women.

  • If you had 24 hours to live what would you do?

"I will spend it doing the things that I really love. Shooting, play the piano, read books, spend it with family and my many cats."

Words of wisdom

"Never let anybody else's mediocrity hold you back from believing in the thing that you are doing."

"And as a woman in business or in the workplace, if you're struggling with your wellbeing don't feel like you need to be silenced. Don't feel like there's any shame in what you're going through. There's power in you sharing your story."

"Don't be afraid"

Connect with Saschan at The Womb Room

SAP 023 - George Eyo; using his knack for art and a keen eye for detail as fuel for success in fashion photography

George Eyo on the #socialAfricanshow

George Eyo is the founder of Eyo photography.

Since childhood George has been into 2D concept illustration and traditional art.
He has displayed his work in local galleries and independent graphic novels. 

His creative pursuits also lead him into music, releasing songs through the Wah Wah Collective.
With a creative eye for detail and composition George is now fully involved in photography. 

Personal life

“I come from a Nigerian background my heritage is Calabar, both my parents are from there.”

“I was born in the UK and grew up here.”

“Even though I was raised here I was always still taught about my tradition, the culture and how things work back home.”

Areas of expertise

"Definitely photography. It's the eye for detail to be able to capture something that you can never capture again.”

A top-tip for amateur photographers

“Take your camera off auto. Learn how to use manual."

"Learn how to use the aperture, shutter speed and ISO."

"This is how you get those amazing shots where the background is really blurred out and your subject is sharp and in focus.”

Lowest entrepreneurial moment

“One conflicting thing was when I requested models do not bring certain colours to a photo shoot.”

"This one model came with the colours I clearly stated not to bring."

Light bulb moment

“It was when I was first invited to African Fashion Week.”

“I managed to get a backstage pass, I was meant to be covering somebody else doing photos. I ended up taking the lead role in this session.”

"I was asked to go into the photographers pit taking photos of everyone that came out, every designer's work."

"When I started uploading the images, I tagged these designers on Instagram and they started paying attention. And they wanted me to come back for more work."

What’s got you buzzing right now?

“In the new year, I will be travelling back to Africa." 

"I will be visiting Kenya, Tanzania possibly Uganda and Rwanda.”

"I am in touch with a few designers, models and organisers out there. Because the fashion industry is booming out there."

Lion's Den

  • What’s the best African saying you’ve ever heard?

When you're eating amongst friends and family, always eat with a long spoon.

  • What was holding you back from building your brand?

“Life I guess.”

"Focusing on raising my two children; my daughter and my son."

"Now they're more self-sufficient I am able to do my photography work."

  • Which is your social media platform of choice?

“Definitely Instagram."

 "I think Instagram is best for photographers.”

  • Recommend a book for the Tribe to check out

I would recommend two:

  • Share one daily routine that contributes to your success?

“Meditation and affirmations.”

"Affirmations help a lot with focus and progress in life. It creates life in the path that you want it to go."

  • If you had 24 hours to live, what would you do?

"Spend it with my family. Most definitely!"

Words of wisdom

"Keep doing what you're doing and stay focused."

"Every step you take always changes your reality to meet your goal."

"Keep taking photos, study your own work, look at where you've gone wrong. Just keep practising."

Connect with George

SAP 022 - Mirian, Lilian and Mary Ugokwe; how three sisters are breaking racial stereotypes by showcasing Africa's beautiful culture through fashion

Mirian, Lilian and Marysonia Ugokwe on the #socialAfricanshow

Mirian, Lilian and Mary are the founders of Dashiki Pride.

These three siblings were born and raised in Aba, Nigeria to parents that are avid entrepreneurs. 

They started Dashiki Pride in the summer of 2014 on a mission to educate the world about the beautiful African culture. 

Personal life  

“We grew up in Aba, Nigeria. We were there until 2007 when we moved to the USA.”

“Going to school, people didn’t really like African things. They made fun of our accents and the way we look. A lot of people said some ignorant things.”

“In our minds, we have always looked for ways to make people appreciate our beautiful culture”

Areas of expertise

Mirian – “our roles interchange because we work as a team. I do all the analytical work, the strategies and manage the Facebook page.”

Mary – “I’m in charge of shipping, stock and coordinating shipments. I am also in charge of the Instagram page.”

Lilian – “I’m in charge of all the promotions that can give our brand more exposure and customers.”

A top-tip for anyone starting a fashion brand

“Learn how to use digital marketing. We have left the traditional route of going after magazines, stylists or all these people."

"Right now we are at a time where you can just promote yourself and reach your audience directly.”

“Digital media literacy is very important.”

“Another thing is to look at what people around your space are doing, test the market and have the discipline to strategise.”

Lowest entrepreneurial moment

“It was this summer when we had to change up the whole rhythm of just doing Dashiki. We had to start doing other prints and other designs. We had to get more creative with it.”

“We basically had to change our formula and come back again.”

Proudest entrepreneurial moment

“The diverse audience that we have. We are able to catch people’s eyes with our fabric. That’s so dope!”

“And, when you get people who used to make fun of our accent turn around and look at our designs and go wow that's tough I want that.”

What’s got you buzzing right now?

“This year has been the year where we’ve been able to figure out what it is we’re doing and what we should do better next year." 

"So, we're going to come up with some new products to round up this year. Should be fun!”

Lion's Den

  • What’s the best African saying you’ve ever heard?


Ukpana okpoko gburu, nti chiri ya

– The grasshopper scooped away by a hornbill is deaf.


Omere mere ka eji eze'efi

- One has to be cunning to slay the elephant.


A child that says the mother will not sleep shall also not sleep

- If a child is making life difficult for his/her parents the child will also live a difficult life.

  • What was holding you back from building your brand?

“We were really young. I feel like the time wasn’t right to start a company.”

  • Which is your social media platform of choice?

“Instagram. It gives us a direct impact with our audience.”

  • Share one daily routine that contributes to your success?

“Generally, when we wake up we pray. Then we start talking about our business.”

  • Recommend a book for the Tribe to check out

The Woman I Wanted to Be by Diane von Fürstenberg

If you had 24 hours to live, what would you do?

Mirian – "I will call my siblings and my mum to come to the room where I will be meditating. So I will be spending time with them."

Lilian – "I will go to a church in Rome and meditate."

Mary – "I will do the same as Lilian except for the Rome part. I will be praying to God to forgive me because I’ve got to make heaven."

Words of wisdom

Mirian – "You’re not too young or too old to start anything. You don’t know what you can accomplish until you try."

Lilian – "Whatever idea you have, think about it and pray about it."

Mary – "Get the job done! No excuses. Have that tunnel vision, do what you have to, just get the job done."

Connect with Dashiki Pride

Golden nuggets galore - ON ROAD with Mr Oshodi the founder of Oshodi foods and Foodjunkee van


We are super excited to share the first episode of the #socialAfricanshow ON ROAD with you.

Our man Kleff and Mr Oshodi, the founder of Foodjunkee van, braved the bitter cold to bring you nothing but value.

Today's ON ROAD show is divided into two parts.

In part one we dive into Mr Oshodi's :

  • personal life

  • African heritage

  • business influences (having been born into an entrepreneurial household in Lagos, Nigeria).

And, a no-nonsense approach to business plus plenty of golden nuggets.

press play!

Part one

18+ (contains strong language)

Ismail Oshodi also known as Mr. Oshodi is a serial entrepreneur and a public speaker.

He is the founder of Oshodi foods and Foodjunkee van.

An avid businessman with interests in various sectors and a passion for sharing wisdom.

Personal Life

"I was born in Lagos, Nigeria. I moved to the UK when was 10 or 11 years old."

"The moral values from my upbringing in Lagos stuck with me."

"Both my parents owned businesses and I took to business. I liked it."

"I have four sisters and a brother. I am married with two kids of my own."

How I stay ahead

"Apart from God, it is definitely a million percent tenacity."

"The drive, the ambition and knowing that there is always an end result."

Lowest entrepreneurial moment

"Trying to come up with new ideas, figuring out how to apply, manifest, and invest in it."

Proudest entrepreneurial moment

"Getting a message saying you inspire me, means more to me than the likes."

"My nephew being able to come down and say to his friends ’this is my uncle’s shop, let’s buy apple crumble.’"

In part two:

  • some more raw entrepreneurial advice

  • deep African sayings

  • and the best way to connect with Mr Oshodi.

 More fire!

Part two

18+ (contains strong language)

What’s got you buzzing right now?

"I am looking forward to the outcomes. Looking forward to God marking my tests and giving me rewards."

"Some of these rewards will be going to the people that I have been praying for."

Lion's Den

  • What’s the best African saying you’ve ever heard?

A good name is better than silver and gold.

"My mum always said this but I never understood it."

"Now I do, she was basically saying your name is a credit rating, not just in the financial sense."

"If I own a jewellery store and a friend who has a good name needed jewellery I will help them out but if it were a person that didn’t have a good reputation then I can’t help them."

  • What was holding you back from building your brand?

"I didn’t have the wisdom to understand. It wasn’t my time."

"When it was time to get up everything in my life made me get up."

  • Which is your social media platform of choice?

"I like Instagram."

  • Share a daily routine that contributes to your success

"Every morning when I wake I get down on my knees and pray, thank my God for another day."

"That’s my daily routine."

Words of wisdom

"Everyday above ground is a great day."

"Appreciate everyday."

"Appreciate your life, appreciate your blessings, appreciate your lessons and appreciate your journey."

Connect with Mr Oshodi

Connect with Foodjunkee Van

SAP 021 - Mike Edwards; athletics, entrepreneurship and launching Britain's first black-owned cigar line

Mike Edwards on the #socialAfricanshow

Mike Edwards is the founder of AIREYYS limited, a male grooming company that recently launched Britain’s first black-owned cigar line.

Mike is also an international athlete.

He is ranked as the 6th best high jumper in Europe and has competed in numerous championships for team GB.

Personal life

“I was born in Manchester, UK. My mother is Nigerian and my father is Jamaican. I always had a lot of culture growing up."

"I was raised in the United States and I’ve been back and forth across the pond a few times."

"I am getting more connected to my Nigerian heritage and it feels great.”

Area of expertise

“Everything I do I always put my whole heart into it.”

“My calling is to be an entrepreneur. As a kid, I was always trying to rub two nickels together to make a dime to support myself and take pressure off my mum."

“I started young, earning pocket change from cutting lawns, washing cars, trying to do little odd jobs around.”

“I was always hustling.”

A tip you use to get ahead

"Keep what you’re doing to yourself. It’s great to work in the dark."

“Back yourself, and be proud of whatever it is that you’re honing into."

“Don’t listen to too many outside distractions”

Lowest entrepreneurial moment

“My mother always taught me that whenever you hit a low, there’s only one way to go.”

“When I launched the company, I was actually being threatened by the business I was modelling for prior to starting my company.”

“The way they approached the situation was very daunting. I had to stand my ground. And, during this time I was also focusing on my athletics.”

“I got to a point where it became unbearable. It tested my character.”

Steps you took to overcome this low point

“It was almost like I had to play poker. I knew they were big-time but they didn’t know the numbers I was hitting.”

“As a sportsman, you don’t ever bite. So I held my own and when they bit, I knew I had them.

Proudest athletic moment

"2015 when I won a medal at the British championship. For me, it was a long time coming because prior to that I had finished in last place twice."

"It was a big year for me because I was developing the company behind the scenes, working at least three jobs but at the same time showing up to training and beating out my competitors."

"I improved by 7 cm. It was a great season and my proudest moment - getting that silver medal."

Proudest entrepreneurial moment

"Launching the cigar line. My heart was racing more, prior to that launch, than it ever did before."

What’s got you buzzing right now

"I am getting prepared to launch a special cigar line for black history month. It’s going to be an African line."

"The leaves will be from Cameroon, the filler, binder and everything. And, obviously manufactured by myself; Nigerian."

"Not many people have tried a west African cigar before. It’s probably one of the most prestigious cigars you’d ever smoke, outside of a Cuban."

"They’re very rich, very delicate and very rare to get your hands on."

Lion's Den

  • What’s the best African saying you’ve ever heard?

"My African name is Olayemi that would probably be my best African saying."

It means:

I am worthy of wealth.

  • What was holding you back from building your brand?

"I just didn’t know my full potential. I was just going with the flow in some sense."

  • Which is your social media platform of choice?

"Instagram. You’re able to see the inside of my daily routine without having to say too much."

  • Share a daily routine that contributes to your success

"I find what I do for work is quite therapeutic - rolling cigars, nice head space, put on a podcast and zone out."

"It’s a great way for me to slow down."

"I also do some yoga."

  • Recommend a book for the Tribe to check out

"I actually don’t read much. I listen to a lot of podcasts."

"And, I read magazines like Foundr"

  • If you had 24 hours to live what would you do?

"I will try to connect with as many of my loved ones as possible."

"And, just make sure that they are all on the same page as to how I feel for them."

Words of wisdom

"Like I said before, work in silence and let the results show."

"There’s a reason you’re gifted something. You just have to tap into your ‘why’ and you’ll be fine."

Connect with Mike

I have five pages on Instagram:

SAP 020 - Mwila Mulenshi; on a mission to transform business and career outcomes for young black people

Mwila Mulenshi on the #socialAfricanshow

Mwila Mulenshi is a Zambian born Edupreneur and the founder of Success Looks Like You - an organisation with a mission to transform business and career outcomes for young black people.

Mwila is passionate about creating economic empowerment and developing a range of relatable role models for the future generation.

Personal life  

“I was born in Zambia, capital city; Lusaka. I came to the UK when I was five”

“My mum and dad are both Zambian and I am an only child.”

“From age seven I grew up in a single parent household but I never let that define me. I have lived in London since I moved to the UK and I am a zone one resident”

Area of expertise

“It has to go back to teaching, education and training. It’s been a consistent theme throughout my career.”

“Everything I have done, whether I was running government programmes or Success Looks Like You, I have always kept the element of training.”

A top-tip that you use to get ahead

“In being true to yourself, the top skill you have to have developed is emotional intelligence."

 "That is understanding how to walk into an environment, read the room, read the people in the room, understand the culture and then apply yourself to the existing environment.”

Lowest entrepreneurial moment

"I had come out of university with a psychology degree, I didn’t know anyone who was a psychologist, I didn’t really know what my next steps were."

"After two months of sitting around watching TV, my mum just lost it. She sent me out to go and find work. I ended up getting a job at the investment bank; Citi, in Canary Wharf."

"So, I was seeing all these people who were further along in their careers but didn’t seem satisfied. And, when the financial crisis happened I knew it was time to jump ship."

"I started volunteering in schools and managed to get paid to run mentoring programmes.

"But, my youthfulness didn’t have the discipline to carry the responsibility."

"I finally got paid for doing what I love, I was doing it under my own name but because I didn’t have the discipline and the tools to maintain it, I lost it."

Lightbulb moment

"I knew I was passionate about education and young people but what I didn’t know was that there were big programmes, getting big lots of various government grants."

"Now I had passion, knowledge and maturity, with these three things, I knew I had enough here to go at it again and make a success of it."

What’s got you buzzing right now

"Our alternative skills academy, we’re launching in the summer of 2018, first of all as a series of one day events and then a summer school later on in 2018."

"The alternative skills academy is about bringing people from industries with current, real life, day to day experience of different aspects of business to come into the academy and teach these skills in a 6-week course."

Lion's Den

  • What’s the best African saying you’ve ever heard?

"I saw one recently that said:

If you’re ugly learn how to dance.

This has nothing to do with ugly, replace ugly with whatever is in vogue."

"If you don’t have what you think is the 'key skill', you still have something else, no one is at a disadvantage here just learn what you can do."

  • What was holding you back from building your brand?

"I believe that time and preparation have to come together for something to happen."

"To be honest I think I didn't have one of the components. So, my time came but the preparation wasn’t there so I guess that was holding me back."

  • Which is your social media platform of choice?

"Linkedin, for me, is where I make some of my greatest connections."

"I think Linkedin a powerful tool that doesn’t get enough promotion amongst young people, it's big and you should be on it."

  • Share one daily routine that contributes to your success?

"I wake up in the morning and before jumping on social media or emails, I have my affirmations and my ‘me’ time."

  • Recommend a book for the Tribe to check out

"The Alchemist by Paulo Coelho a Brazilian author who was homeless before he became an author."

  • If you had 24 hours to live, what would you do?

"There are a bunch of people; friends and family, who have made this 31 years of life more enjoyable and the downtimes more bearable. I will go round and tell them how much I love them."

Words of wisdom

"Regardless of where you are in life just know that it takes time and you have the time. So, there’s no rush to be at the top of your game.

Recognise that every experience, big or small is adding to towards the person that’s going to make that enterprise a huge success.

Connect with Mwila


SAP 019 - Steve Harris; from dropping out of college twice to coaching over 800 successful entrepreneurs

Steve Harris on the #SocialAfricanShow SAP 019

Steve Harris is the CEO of EdgeEcution, a management consultancy based in Lagos, Nigeria.

He is a high-performance coach, motivational speaker, author and business strategist.

Steve is also known as Mr ‘ruthless execution’ and is passionate about helping individuals and institutions bridge the gap between performance and potential.

Personal life

“Proudly and unashamedly Nigerian. My father is from Delta State and my mum is from Akwa Ibom.”

“I have my amazing wife and a daughter.”

“When I’m not working, it’s PlayStation 4, I play with my wife.”

Area of expertise

“I am loving the fact that I am working with a lot of small businesses who’ve got the tenacity, that grit, that grind, that hustle."

"So, that’s pretty amazing and I love what I do with them.”

Lowest Entrepreneurial Moment

“My lowest entrepreneurial moment also happened to birth my best entrepreneurial moment at the same time.”

“We had a new president and a lot of my multinational clients were uncertain about the economy. So, training, coaching and consultancy were the first to get thrown out of the window.”

“I’m sitting there for 5-6-7 months and my business hasn’t made any income.”

Steps you took to overcome this low point

“I started asking questions. How do I get to a point where I wouldn’t need to go through corporate organisations for my income?”

“I took my programme; Mastering The Business of Your Talent, online.”

“And, it blew up. Now the online space probably accounts for 55% of my business revenue.”

Proudest entrepreneurial moment

“Over the last five years, I have been privileged to coach about 838 entrepreneurs through the entire process of Mastering The Business of Your Talent.”

“At the last count 269 of those entrepreneurs have been online.”

“For me, it’s just humbling to be a small part of so many huge success stories - Tanzania, USA, UK, Dubai, Ghana, Togo, Nigeria. It’s global!”

What’s got you buzzing right now

“Going on 2018 there are a couple of things I am working that has got my juices stewing.”

“I am writing a new book called Honey Why Are We Poor.”

“This book highlights the fact that poverty has evolved, it now has a job, drives a car, lives in a nice part of town but is still broke.”

“ It will be available in the first quarter of 2018.”

Lion’s Den

  • What is the best African saying you’ve ever heard?

Whenever you wake up is when your morning begins

“It’s an Igbo saying."

"It means, it doesn’t matter how long it seems you’ve lost opportunities, the moment you’ve you become self-aware, that's when the moment you hit the ground running”

  • What was holding you back from building your brand?


“Being a college dropout, there’s that part of me that feels like I don’t deserve what I’ve got."

"Maybe I will wake up one day and this is all a dream.”

  • Which is your social media platform of choice and why?

“If you asked me this two years ago I would have said Twitter.”

“But, right now it’s Instagram. I can connect and engage, immediately do something live and just get people to see a sneak peek of my life.”

  • Share one daily routine that contributes to your success.

“Two things; Prayer and I work out; ten miles on my exercise bike and then I go pump some iron.”

  • Do you have any books on sale right now?

On my website there are two books and two workbooks:



  • Apart from your books, can you recommend a book for the Tribe to check out?

“My favourite book of all time is The Alchemist by Paulo Coelho

“And, for those who aspire to become thought leaders, speakers, coaches, my favourite book in that regard is The Millionaire Messenger by Bernard Burchard

  • If you had 24 hours to live, what would you do?

“ I would spend it with my family. I wouldn’t try to save the world because I try to do that every day.”

“I will just chill with my girls.”

Words of wisdom

“It’s not what you don’t have that limits you, it’s what you have but you don’t know how to use.”

“That’s what it is.”

Connect with Steve